What is the difference between a digital native and a digital immigrant? Is your hero Steve Jobs? Or is it Pellegrino Turri ? (What you don’t know who Pellegrino Turri is?! Is your first instinct to run to the encyclopedia or the interwebs….)

No matter if you are a native or an immigrant, if you are selling then your goal is to be more effective, communicate better, and be a super star in following up with prospects. To achieve these goals effectively today, it requires digital tools.

The first step is probably the hardest. Figuring it all out. It might take time, but the results will be worth it.