I am always on the lookout for innovative marketing campaigns and ideas in our industry. I came across this new video campaign from CBH Homes called Shiny New Awesome. (videos below)
It literally made me laugh out loud, and I’m not a big laugh out loud kind of guy. They are a little edgy, not your run of the mill new home marketing videos you might have seen before – and that’s what I like about it. I believe that by pushing it a little, and being creative with the content, you have a better chance of the message being spread.
I spent five minutes talking with Holly Haener, the Director of Sales and Marketing for CBH Homes about the campaign, discussing how they came up with the idea and the reactions so far.
The team over at CBH Homes is smart and definitely knows how to have a great time doing what they love. The interview is below and I have also included two samples of the eight video series. You can view all the videos here as well.
This is one of my favs.
This is the video we’re talking about in the interview. This one pushes the envelope of humor. What do you think? Does it cross the line? Would your company utilize videos like this?
