Are you ready to elevate your content marketing to the next level? This comprehensive guide will help new home marketers create and distribute effective content that will lead to quality leads, appointments, and sales. The book walks you through everything from understanding the importance of good content to determining the best topics to cover, the most effective media to use, and where to distribute the content. You'll learn about the key players involved in the content creation process, how to execute a content marketing plan, and how to measure the success of your content. With this book, you'll be able to navigate the complex world of content marketing and create content that will help you build certainty with your audience and drive results for your home builder.

YOU’LL LEARN:

• Discover countless fresh ideas that will resonate with home buyers and help you stand-out from your competitors.
• Generate compelling and high-quality content that will drive leads and sales.
• Choose the right media platforms for content distribution for maximum impact.
• Execute a well-structured content marketing plan and measure real success without the vanity metrics.