On the heels of Zillow‘s big announcement that the company will hire salaried real estate agents for its iBuying program, Kevin interviews three industry pros to get their views on the topic. He speaks with real estate journalist Deidre Woollard, brokerage owner Bill Lublin, and independent contract/REALTOR® Sean Carpenter. Hear what they have to say, whether or not they were surprised, and how they think it will impact the industry.

Event Update – 250+ attendees are registered for the Online Sales & Marketing PULSE, October 6-7! You can still get tickets at dycpulse.com. Check out Do You Convert’s events page for all upcoming events.

Story Time (4:21)

• When a developer threatens to use billboards to fix a broken community, Kevin springs into action, Columbo-style.
• Becca reminds everyone that when you launch a new website, make sure FB pixel and Google tag are added!

In the News (13:54)

• Facebook is removing its restrictions on text content in Facebook Ad images (SocialMediaToday.com)
• Zillow to hire agents as employees for iBuyer transactions (Inman.com)
• Don’t Force Zillow Into a Corner (Notorious-Rob.com)
• 30% of agents to decrease ad spend on Zillow, realtor.com (Inman.com)

360 Topic of the Week: Pro Perspectives on Zillow’s Move to Hire Salaried Real Estate Agents

• Interview with Deidre Woollard, editor with Million Acres, a Motley Fool Service (44:08)
  • Deidre is author of Zillow Plans to Create Real Estate Brokerages (fool.com/millionacres)
• Interview with Bill Lublin, CEO of Century 21 Advantage Gold (58:01)
  • A broker’s perspective
• Interview with Sean Carpenter, REALTOR® with Coldwell Banker, national speaker, and author of the blog, Carp’s Corner (1:10:03)
  • An independent contractor’s view

Question of the Week (1:32:21)

• How do you feel about Zillow’s hiring of agents as salaried employees to sell their existing homes? Surprised? Not surprised? Share your perspective here!

Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

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Read the full transcript of this episode here.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 120: Hands in the Cookie Jar – Zillow’s Big Announcement appeared first on Online Sales and Marketing for Home Builders - DYC.