On this week’s episode we introduce Thaïs Cuffy, who manages everything content and event-related at Do You Convert! Thaïs has been in the new home industry for over 10 years, leading marketing efforts for a top sales and marketing agency and a leading software company. Learn her approach to content marketing, where she finds inspiration, and why cross-department communication is key to content strategy.

Story Time (1:00)

• Becca is changing how she feeds her horse and shares how that relates to healthy marketing programs.
• Andrew attends a weight-lifting clinic and discovers how making small, incremental changes to his hack squat yields 200% better results. The same can happen in marketing.
• Thaïs made it this week! She shares how she rode out Tropical Storm Barry, and why it’s valuable to over-prepare for the unexpected.
• Kevin also has a horse story, but it’s not as motivating as Becca’s.

News (11:49)

• Facebook has been fined $5 billion for privacy violations – was it enough?
• New Amazon-Realogy partnership – is Amazon getting into real estate?

360 Topic of the Week – Content Marketing with Thaïs Cuffy (24:11)

• Thaïs’ origin story: from The Marketing Directors to Lasso CRM to Do You Convert
• Her approach to content marketing
• Where to find content inspiration
• Favorite content and social platforms

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 60: Content Marketing with Thais Cuffy appeared first on Online Sales and Marketing for Home Builders - DYC.