Karla has 12 years of experience in graphic design and has been designing for real estate and developers since 2014. Her graphic design experience combined with her new-home marketing background gives her a unique perspective and invaluable skills to best serve home builders.  

Before joining Do You Convert, she ran her own successful design company that primarily worked within the real estate sector. She also served as marketing director for a private, family-owned homebuilder where she rebranded the company, managed the OSC, and executed their marketing strategy. 

Karla’s design work is multifaceted and encompasses visual brand identities, signage programs, print, advertising, and web design. She’s passionate about rebranding and refreshing brands for builders by listening to their stories and making impactful changes through design. 

With a broad range of experience working with teams of all sizes, she’s able to demonstrate that a well-designed brand is achievable and provide tools for success. Karla believes good design strengthens your brand, ignites confidence with internal staff, supports your sales teams, and creates confidence and trust with buyers. 

In 2021, Karla was named one of Probuilder Magazine’s 40 Under 40. She received her certificate in Brand Management from Cornell in 2023, and she serves as an American Institute of Graphic Arts (AIGA) Mentor. 

When she isn’t designing, you can find her baking cookies and bread, walking on her under-the-desk treadmill, taking short weekend trips to explore other cities, and sending handwritten cards.